Ecommerce Digital Marketing Strategy: 2026 Guide
An ecommerce digital marketing strategy is a plan for how you’ll reach and convert ecommerce customers online. It covers marketing channels like SEO, email, paid advertising, and social media. The goal is to acquire new customers and convince them to make subsequent purchases.
As Morgan Cros, founder of umbrella brand Original...
Your digital marketing strategy is only as good as your worst touchpoint
With customer acquisition costs increasing and competition more intense, a digital marketing strategy's success hinges on the strength of its weakest touch point.
February 17, 2026 by Jean-Christophe Pitié — Chief Marketing Officer & Chief Partner Officer, Contentsquare
Picture this: You've just launched a brilliant $2 million marketing campaign. The creative is...
Une offre claire dans votre tête ne tient pas toujours la route ailleurs
Vous l’expliquez sans effort. Vos prospects comprennent. Vos clients reviennent. Et pourtant — dès que quelqu’un d’autre porte votre offre à votre place, quelque chose se perd. Le ton, la promesse, l’essentiel. Cette offre claire ne l’est que pour vous. Et ce n’est pas un problème de communication. C’est un...
Meet Minaal Rita | Sr. Digital Marketing Specialist
We had the good fortune of connecting with Minaal Rita and we’ve shared our conversation below.
Hi Minaal, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
I don’t think it’s ever a clean, logical...
Multi-Location Marketing: Growing Every Store Without Diluting Your Brand
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many furniture retailers off guard. What worked when you had one showroom rarely scales cleanly. Each new store comes with its own trade area, competitors, local reputation, and a set of...
Digital Marketing Strategies That Actually Work in 2026 – TechPluto
The digital landscape keeps shifting under our feet. Platforms update their algorithms overnight. Privacy rules tighten. Consumer attention gets harder to hold. What delivered strong results two or three years ago often underperforms today. Businesses that keep using the same playbook risk watching their traffic, leads, and revenue slowly decline.
If...
Top digital marketing trends and predictions for 2026
Phil Wilson is vice president of the ads marketing division at Google, covering Europe, the Middle East, and Africa. He leads a team of pioneering marketers, researchers, and analysts, operating at the forefront of marketing and AI innovation.
As the year comes to a close, it’s a natural time to look...
Inside Digital Marketer’s Secret Tactics for Viral Songs
Jesse Coren and Andrew Spelman, two of the co-founders of popular digital marketing company Chaotic Good, joined Billboard at South by Southwest (SXSW) on March 14 to talk about how songs go viral in 2026, and how online discourse around artists can be manipulated in their favor by companies like theirs. The conversation,...
Search Engine Marketing: SEM Basics for Beginners
Search engine marketing (SEM) is a process designed to increase visibility and drive traffic to a business’s website.
Considering that 15.5 percent of all retail sales occurred online in the second quarter of 2025, SEM is an important way for retailers to capture the attention of target consumers and provide...
8 digital marketing solutions to grow your business
1. Email marketing
Email marketing is as it sounds – promoting your products/services and content by email. The main aims are to reach new audiences and build trust with your current audience – bolstering your brand to boot. You could even send a variety of emails to support your content and campaigns,...
Why Marketers Still Need to Talk to Real Customers, Not Just AI
Why does it matter where a marketing insight came from? Because AI, customer data and internal opinion now blend together so seamlessly that by the time a recommendation reaches a decision-maker, no one can tell if a customer actually said it.
Do marketers need a formal research project to...
How AI is predicted to impact digital marketing for businesses
(© DG PhotoStock – Adobe Stock)
There are numerous uses for AI in 2026 between saving time with search results or helping you craft an important email. AI is a unique tool that for many has made a major impact on daily life. However, many people continue to question how it...
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