Tag Archives: digital marketing
How Small Service Businesses Are Using Digital Marketing to Compete in a Crowded Market 2026
Across the United States, small service businesses – barbershops, tattoo artists, personal training practices – are quietly reshaping how they find and book clients. The shift isn’t dramatic. But for the businesses navigating it well, the results are showing up in the calendar.
According to recent data from the US Small...
Ecommerce Digital Marketing Strategy: 2026 Guide
An ecommerce digital marketing strategy is a plan for how you’ll reach and convert ecommerce customers online. It covers marketing channels like SEO, email, paid advertising, and social media. The goal is to acquire new customers and convince them to make subsequent purchases.
As Morgan Cros, founder of umbrella brand Original...
Corporate communications is not digital marketing
Over the last few years, I have received an increasing number of calls from companies asking me to train their marketing teams.
The request is usually specific: SEO, analytics, artificial intelligence, digital strategy, audience research, or some other area of modern marketing.
Then I meet with the team, and a much bigger...
Your digital marketing strategy is only as good as your worst touchpoint
With customer acquisition costs increasing and competition more intense, a digital marketing strategy's success hinges on the strength of its weakest touch point.
February 17, 2026 by Jean-Christophe Pitié — Chief Marketing Officer & Chief Partner Officer, Contentsquare
Picture this: You've just launched a brilliant $2 million marketing campaign. The creative is...
Digital Marketing Strategies That Actually Work in 2026 – TechPluto
The digital landscape keeps shifting under our feet. Platforms update their algorithms overnight. Privacy rules tighten. Consumer attention gets harder to hold. What delivered strong results two or three years ago often underperforms today. Businesses that keep using the same playbook risk watching their traffic, leads, and revenue slowly decline.
If...
Top digital marketing trends and predictions for 2026
Phil Wilson is vice president of the ads marketing division at Google, covering Europe, the Middle East, and Africa. He leads a team of pioneering marketers, researchers, and analysts, operating at the forefront of marketing and AI innovation.
As the year comes to a close, it’s a natural time to look...
8 digital marketing solutions to grow your business
1. Email marketing
Email marketing is as it sounds – promoting your products/services and content by email. The main aims are to reach new audiences and build trust with your current audience – bolstering your brand to boot. You could even send a variety of emails to support your content and campaigns,...
Your old digital marketing playbook won’t work any longer
With so much focus on AI and its impact on agencies, and the opposition between so called performance marketing and brand building, we may be missing the bigger picture as to how the leading edge of so called ‘digital marketing’ is evolving.
Those brands which put the convergence of data and technology...
Old Brands, New Tricks: Inside Mars’ Digital Marketing Playbook
Mars has some of the world’s most popular brands under its umbrella—including sweet favorites Snickers, Twix, M&Ms and Skittles; as well as pet care giants Royal Canin, Whiskas and Banfield Pet Hospital. They’re iconic brands that many consumers know and love, attracting a large following of loyal customers for generations.
But...
Digital Marketing Trends 2026: What Brands Need to Know Next
Digital marketing trends in 2026 reflect a noticeable change in how brands think about growth. As people become more selective and platforms continue to mature, many brands are realizing that publishing more content does not always lead to better results.
Brands are now spending more time asking why they are creating...
The Future of Digital Marketing Is Messaging
Digital marketing is no longer what it used to be. With constant iOS updates, rising competition, and increasing ad costs, businesses are starting to ask a critical question: Where is online advertising heading next?
According to Perry Marshall, we are entering a phase of “market consolidation.” In simple terms, many advertisers...
How to Get Into Freelance Digital Marketing: Your 2026 Guide
Freelance digital marketers help clients create, execute, and measure campaigns that promote their products or services. To begin a career in freelance digital marketing, you’ll need to follow several steps, including building an audience and connecting with brands.
Explore each step and gain insight into what freelance digital marketing is, typical...
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