Tag Archives: marketing
Ecommerce Digital Marketing Strategy: 2026 Guide
An ecommerce digital marketing strategy is a plan for how you’ll reach and convert ecommerce customers online. It covers marketing channels like SEO, email, paid advertising, and social media. The goal is to acquire new customers and convince them to make subsequent purchases.
As Morgan Cros, founder of umbrella brand Original...
Multi-Location Marketing: Growing Every Store Without Diluting Your Brand
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many furniture retailers off guard. What worked when you had one showroom rarely scales cleanly. Each new store comes with its own trade area, competitors, local reputation, and a set of...
Search Engine Marketing: SEM Basics for Beginners
Search engine marketing (SEM) is a process designed to increase visibility and drive traffic to a business’s website.
Considering that 15.5 percent of all retail sales occurred online in the second quarter of 2025, SEM is an important way for retailers to capture the attention of target consumers and provide...
Automatisation marketing prédictive : comment anticiper les comportements clients avant qu’ils ne se manifestent
La relation client a longtemps fonctionné avec un principe réactif. Un prospect remplit un formulaire puis une équipe commerciale le rappelle. Ou alors, un client se plaint et le support traite le ticket. Ce modèle n’est pas mort, mais il accuse un retard conséquent face aux attentes actuelles.
Les entreprises qui...
Future Digital Marketing Strategies 2026 For Creator-Led Brands
Understanding what’s coming down the digital marketing pipeline will help you improve your budget allocation, brand awareness, and sales figures.
When it comes to future digital marketing strategies, 2026 is going to be a big year. With digital advertising accounting for 70% of global marketing spend, it’s clear that brands are...
Le marketing sur les réseaux sociaux c’est comme des cafés numérique
Introduction : On met l’eau à chauffer
Soyons honnêtes deux minutes.
Si vous avez déjà passé du temps à vous renseigner sur le marketing sur les réseaux sociaux, vous avez probablement rencontré une avalanche de jargon qui donne l’impression d’avoir été généré par un robot en pleine crise d’angoisse. Entonnoirs, pixels, vélocité...
Why Your Marketing Keeps Failing When You Keep Trying Different Tactics
Marketing keeps failing when you switch tactics before any single one has enough time or focus to work. The real problem is not the tactics themselves — it’s the pattern of abandoning them too soon and too often, which guarantees you never see results from any of them.
I watched a...
The Small Business Marketing Trends 2026 Report Nobody Wants to Admit Is True
Every January, thousands of people publish a small business marketing trends list. Everyone reads them, saves them, and forgets them by February. This year, I’m writing it in April — because the trends that matter in 2026 aren’t showing up in predictions. They’re showing up in real numbers, right now....
The Marketing Channel Nobody Wants to Talk About Is Beating Every Digital Ad You’re Running
Direct mail small business ROI clocks in at 161%—nearly 8 times higher than social media advertising’s 21%, according to independent ANA data.
The “$42 for every $1 in email” statistic was invented by email platforms measuring their own results. Holdout-tested, the real number is closer to 12:1—and 48% of...
How Marketing Should Work Throughout the Entire Customer Journey
Most B2B marketing looks busy on the surface. Emails are going out, blogs are getting published, and the website gets updated here and there. But when you step back, a lot of it feels disconnected.
Buyers are doing their own research, revisiting your site multiple times, and forming opinions long before...
HubSpot Marketing Hub: comment construire un dispositif complet d’acquisition et de nurturing en partant de zéro ?
L’un des défis des équipes marketing consiste à construire un dispositif d’acquisition et de nurturing cohérent. Trop souvent, les outils s’accumulent sans communiquer, les données se dispersent et les leads tombent dans des trous entre deux étapes du parcours. HubSpot a précisément été conçu pour répondre à ce problème. Le Marketing Hub...
HubSpot Marketing Hub: le guide pour structurer une stratégie d’emailing performante en 2026
Les boîtes de réception débordent. Entre les promos, les newsletters, les relances automatiques et les petits mails pour prendre des nouvelles, le commun des mortels reçoit des dizaines de messages par jour. La plupart finissent à la corbeille sans être ouverts. Alors, le fait d’envoyer des mails ne suffit plus....
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